Some of the reviewers on the site describing their orgasm as a “unique feeling” and “intense”.

“The launch of the Arcwave brand represents not only a new age of male masturbation but a more modern, future-orientated masculinity that enables men to rediscover their bodies and explore how they experience sexual pleasure,” said Zegenhagen.

“It also presents a huge growth opportunity for us as a business as we target a sector that has, up until now, remained largely untapped.

“With the Arcwave Ion, the first in a growing product portfolio which consists of innovative, technology-driven toys that elevate the masturbation experience of men to a new level, we are excited about what the future holds.”

The Arcwave Ion is available for pre-order for $199 (about R3,300) but is now not available for shipping to SA.

TimesLIVE