As if the Volvo XC40 couldn’t get any more attractive, the South African arm of the Swedish brand has revealed a striking one-of-a-kind version.
This Volvo XC40 is like no other. It was designed and customised in partnership with South African fashion designer Rich Mnisi. This is not the first time Volvo SA has made some interesting custom cars as the murdered-out XC90 nicknamed The Beast won over more than a few fans.
The Volvo XC40 D4 R-Design also has also been given the murdered-out look with a zebra-patterned double wrap. A nice touch is the green leather door inlays as well as the designer’s signature logo embossed on the headrests.
According to Charmagne Mavudzi, Head of Consumer Experience at Volvo Car South Africa, both The Beast XC90 and Beast’s Baby Brother XC40 form part of the brand’s new social media campaign called #HiddenGem. “#HiddenGem is built around one pertinent idea: that, after all we have been through, summer and the ability to move are more precious than ever before. The need for us to work together to limit the spread of a virus has given our perspective of safety a new meaning. This summer we will take to our cars, more than to planes or trains, to enjoy the beauty of the outdoors safely once again. We will do this in order to reunite with family and to revisit our places of importance and meaning – our #HiddenGem,” she explains.
Volvo SA is in a good place currently. Despite the pandemic, Volvo retail sales in South Africa during July were said to be ‘outstanding, with the company doubling its volumes versus June 2020.’ said Yvette Greyvenstein, Head of Commercial Operations at Volvo Car South Africa.
Further Reading
Volvo Enhances T3-powered XC40
Volvo XC40 (2018) Launch Review
Original Story by www.cars.co.za
